The January 2014 issue of WDDTY features a “free report” which is also available from the website provided you sign up for a lifetime of spam and (obviously) sales pitches to subscribe, just in case reason prevails and it vanishes from the shops.
The content is a mixed bag. Some of it is warmed-over copy from previous issues, some of it is mere statements of WDDTY’s ideology, some of it is thinly-disguised sales pitches for their advertisers and other stakeholders.
Of the 100 recommendations, not one represents an honest treatment of an intervention proven to increase longevity, but that’s not a huge surprise because virtually nothing can be unambiguously proven to increase longevity other than a balanced diet and moderate exercise. These don’t sell product.
We think of this article as “100 ways to sell product to gullible people”. But you can make up your own mind because over the next few days we’ll run through each of the sections and analyse how sound the advice is.
- Your healthy diet (1-10)
- Your healthy digestion (11-20)
- Your best supplements (21-25)
- Your healthy house (26-40)
- Your healthy children (41-50)
- Think twice about these tests (51-60)
- 10 drugs to avoid whenever possible (71-80)
- 10 bits of medical advice you should question (81-90)
- Your healthy lifestyle (91-100)
We might run a sweepstake on which section comes closest to being rational, and which has the highest taurean faeces quotient.
You can get a feel for it from this introduction:
Included in this recipe for longevity is our best advice for cleaning up your home and environment. The typical house contains a toxic soup of organic chemical compounds, electromagnetic fields (EMFs), combustion gases and other pollutants; in fact, indoor air often contains levels of hazardous chemicals five to 10 times higher than outdoor air does.
This is sourced to a study, Environ Res. 1987 Aug;43(2):290-307. The TEAM (Total Exposure Assessment Methodology) Study: personal exposures to toxic substances in air, drinking water, and breath of 400 residents of New Jersey, North Carolina, and North Dakota. Wallace LA, Pellizzari ED, Hartwell TD, Sparacino C, Whitmore R, Sheldon L, Zelon H, Perritt R., which notes:
Some activities (smoking, visiting dry cleaners or service stations) and occupations (chemical, paint, and plastics plants) were associated with significantly elevated exposures and breath levels for certain toxic chemicals. Homes with smokers had significantly increased benzene and styrene levels in indoor air. Residence near major point sources did not affect exposure.
Smoking indoors pollutes your house with VOCs. You heard it here first, folks!